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American Museum of Natural History Marketing, Merchandise and Visitor Ephemera

Identifier: Mem 313

Scope and Contents

Marketing, Merchandise and Visitor ephemera includes products sold at the American Museum of Natural History (AMNH)’s Museum Shop and emphera distributed to vistors to the Museum. Most of the items from the Museum Shop are mementos of the Museum and its exhibitions, including mugs, and a tote bag with the Museum logo, dinosaur figurines, a stargazer kit, and a pin from the Hall of Ocean Life. Merchandise related to the Hayden Planetarium is grouped with the Hayden Planetarium memorabilia (Mem 100).

The group also contains more recent Museum merchandise, including Discovery Tours shirts, bags, and notebooks from 2003 through 2006, and marketing materials from Ology, AMNH’s science website for kids, such as dinosaur wall wraps, figurines, and pins. Visitor emphera includes admission buttons, contributor buttons, and several shopping bags that highlight AMNH branding over the years.


  • 1939-2010



15 boxes

Language of Materials


Custodial History

These objects were either sold at the American Museum of Natural History’s Museum Shop or distributed to visitors attending Museum programs and tours.

Immediate Source of Acquisition

The bulk of these materials were transferred from the Museum Shop, except for the Discovery Tour items which came from the Department of Education.


Rotunda, Annual Reports, and the AMNH website were the sources used for this narrative.

American Museum of Natural History Marketing, Merchandise and Visitor Ephemera, 1939-2010
Camila Aguirre
April 4, 2023
Description rules
Describing Archives: A Content Standard
Language of description
Script of description

Repository Details

Part of the Museum Archives at the Gottesman Research Library Repository

American Museum of Natural History
200 Central Park West
New York NY 10024 USA
(212) 769-5420